Chocolate Blues

Chocolate Blues & Business Networking, Long Beach, CA

These photos were taken at the Long Beach/Seal Beach Chocolate Blues and Business Networking Festival; which was held at the Seaport Marina Hotel on June 27. As the name suggests, there was a lot of chocolate there. There was no “Blues” and there was some business networking. I have to be honest; I am not really sure what the target demographic was. While we had been invited to run the “Blogger’s Circle” which was to answer questions people had on how to improve their business and generate income and traffic through blogging the only person that came up had one question, “what is a blog?” I am not convinced she understood even after it was explained to her.

The vendors that had booths appeared to be primarily involved in multi-level marketing (MLM) although there was a business networking group or two along with some insurance agents. Most of the attendees that we spoke to were either unemployed or MLMers that said they only used word of mouth as their business model. Although the event was six hours long, I would be surprised if the number of total attendees surpassed the number of vendors. Perhaps it was due to it being the first Chocolate Blues event to be held in the area or maybe it was the venue but the number of attendees was not very impressive. We gave away free SEO reports to any vendor there, but I suspect there were only a few that even understood what SEO was much less what to do with the report.

As I have done the trade show circuit for 10+ years I have learned to not count my chickens before they are hatched, so only time will tell if the connections we did make turn into anything. There were a few that did appreciate that relying on the Yellow Pages might have worked 15 years ago but it will not fly today; so we shall see. Would I come again if given the opportunity? Probably, but I think more time would have to be spent researching what the true demographic of this marketing event is. Continue reading

2012 Chocolate Blues & Business Networking Festival is coming to Long Beach

The 2012 Long Beach/Seal Beach Chocolate Blues is coming to Long Beach, CA on Wednesday, June 27th, 2012 from 12:00 PM to 6:00 PM. While this event has been running for nine years now, and happens in 40 cities across the United States, I think this is the first time that they have come to the Los Angeles/Orange County area. As such, this will be my first time attending and to make sure I attend, GotBaddog.com will be hosting the “Bloggers Circle” with my better half, Tanya of TanyaMartin.com and GeekGoodGirl.com.

Having perused the testimonials on the Chocolate Blues website and LinkedIn it appears that this is going to be a great networking event. I think the fact that they urge all attendees to bring several hundred business cards suggests lots of business gets done. As my special gift to you, just for reading this far, I have a couple dozen free passes available. All you have to do is be able to attend, and contact me. You can register here on my blog or follow GotBaddog on Facebook, then send me a message. Sound good? Continue reading

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