Torrance Rose Float Association

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Float decorating at Fiesta Floats

These photos were taken Saturday, December 29 at Fiesta Parade Floats in Irwindale, CA as volunteers hurried to add the organic items to nine of the entries to the 124th Annual Tournament of Roses Parade. After my last visit to Fiesta Floats on Christmas Eve I happened to notice that Fiesta Floats was tweeting my articles about the float preparation at their location, so I contacted their social media person via Twitter and asked if they would be able to assist in my getting in to photograph the actual decorating of the floats. I was put in touch with the Vice-President of The Pollack PR Marketing Group who was more than happy to help me come back in with my camera.

This was my third visit to the warehouse at Fiesta Floats and the first thing I noticed was that this time it smelled great! Of the 10 floats built by Fiesta Floats, nine of them were set up with scaffolding around them and the floats were covered with people adding flowers, seeds and whatever other finishing touches needed to be completed by Monday. To me, some of the more interesting tasks were performed by those adding the small details to the floats; items such as books or butterflies that required each individual seed to be added, one by one; or the people underneath the floats that would pull the flower holders down to ensure that only flowers would be seen on the topside. Continue reading

Float preparation at Fiesta Floats

A couple of weeks ago I headed out to Fiesta Floats in Irwindale, CA to take some photos of the float being entered in the 2013 Tournament of Roses Parade by the City of Torrance. Fiesta Floats creates some of the best floats in the Tournament of Roses and has won the Sweepstakes Award for the last 19 years. That is pretty impressive. As it turned out, Kaiser Permanente was having a family day there, so the warehouse was pretty packed and it made it difficult to get a lot of shots. I went back this morning to see what kind of progress had been made.

Well, it was pretty obvious that they had been busy at Fiesta Parade Floats, because there were several new floats there. It did not look like a lot of work had been done on the Torrance or Kaiser floats; but I don’t know that they really needed much beyond the application of the flowers. To that end, all of the floats had scaffolding around them so that the volunteers and workers could apply the flowers and seeds. Unfortunately, that took away from my ability to photograph the floats. Oh well; it is what it is. They start decorating on December 26 and unless I can arrange a pass I will not be able to get any more preparation shots.

The Torrance float is funded by donations to the Torrance Rose Float Association (TRFA). The Torrance Rose Float Association is a non-profit so they rely entirely on donations. For more details on how you can help, please visit the Torrance Rose Float Association website. Continue reading

Building Rose Parade floats at Fiesta Floats

Saturday, I headed out to Irwindale, CA to visit Fiesta Floats so I could take some photos of the building of the City of Torrance entry to the 2013 Rose Parade. As it turned out, Kaiser Permanente was having a Family Day for friends and family of Kaiser Permanente employees so there was a lot more going on than I expected. The Kaiser Permanente float was being showcased and they had magicians, crafts and games for the kids. They even let people help prepare things for the actual decorating of the float.

The City of Torrance float is coming along nicely, and decorating will be getting started within the next week or so (I would guess). The city no longer sponsors the Rose Parade entry, so it is funded by donations to the Torrance Rose Float Association (TRFA). The Torrance Rose Float Association is a non-profit so they rely entirely on donations. For more details on how you can help, please visit their website. Continue reading

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